Best of Boulder East County

Best of Boulder East County
Boulder Weekly released their “Best of Boulder East County 2021” results and over 20 of our members were featured! Congratulations on all of your success. We are proud to acknowledge that they are pivotal players in our business community.
FOOD & DRINK
BURGER & MUSIC VENUE
Waterloo
817 Main St., Louisville, 303-993-2094

Considering the fierce competition in the three “L’s”—Longmont, Lafayette and Louisville—it takes a mighty burger to win the hearts and palates of Boulder Weekly voters. Waterloo wins this category buns-down because at Waterloo, you really can have your burger your way. Instead of ½-pound beef patty, you can choose grilled chicken, a Beyond Burger patty, or bison. The range of cheeses include tangy gorgonzola, and toppings can be peanut butter or house-smoked brisket. Gluten-free buns are available along with a range of sides. Weekends were made for the Brunch Burger with hash browns: bacon, fried egg and American cheese is a winner. 

ITALIAN
Parma Trattoria & Mozzarella Bar
1132-1 Dillon Rd., Louisville, 303-284-2741

“Italian” really is a diverse world of cuisines—everything from pizza to spaghetti and meatballs to risotto and bruschetta. When East County diners are looking for ingredient-focused classic regional fare, they vote with their taste buds for Parma Trattoria & Mozzarella Bar. The elegant Louisville destination owes its authenticity and fine service to Naples-born chef and owner Silvio Cuomo. Regulars recommend Parma’s pillowy gnocchi dressed in Bolognese meat sauce and Parmesan and the delicate veal piccata with lemon caper sauce and mashed potatoes.

KID-FRIENDLY RESTAURANT
Lucky Pie Pizza & Tap House
637 Front St., Louisville, 303-666-5743

To find an ideal restaurant you can haul the entire brood to with zero complaints, you start with the menu: At Lucky Pie, that means pizza for everyone and a broad selection of craft beers (or cocktails) for the grownups. Throw in the buzz of cheerful conversation throughout the place that’ll keep your little ones’ squeals from overwhelming the general volume, along with some space for a little restless energy to be expended, and you’ve got Lucky Pie’s formula for family fun. Readers keep voting it East County’s best for kids, and the families keep coming back.

CHINESE
Double Happy Chinese Restaurant
740 Main St., Louisville, 303-666-8821

Eateries have always opened and then quickly closed; it’s a sad feature of the industry. Then there’s Double Happy Chinese Restaurant, which has been satisfying customers with sweet and sour chicken and chow mein for more than 40 years in Louisville. Our readers appreciate the well-cooked, familiar, affordable dishes that taste the same every time they order. That’s why they named Double Happy as their favorite Chinese Restaurant. The family owners have always been accommodating to special diets with loads of vegetarian options. During this time, Double Happy is only offering takeout and delivery, a service they mastered decades ago. 

BAKERY
Moxie Bread Co.
641 Main St., Louisville, 720-420-9461

Is it the chewy, crusty sourdough loaves with soft insides that make nearly perfect toast? Could it be the butter-laced kouign-amman (QUEEN-ah-mahn) pastries that were made to be slowly nibbled with a latte or a cup of chai? Louisville’s Moxie Bread Co. has transformed the way we think about baked goods with owner Andy Clark’s devotion to using Old World techniques and heirloom grain milled in-house. Is it any wonder that Moxie Bread Co. has been voted your favorite East County bakery and it has earned a string of kudos from the national food press? We think the answer is obvious. 

BBQ
LuLu’s BBQ
701B Main St., Louisville, 720-583-1789

LuLu’s BBQ went into this campaign season with a strong saucy platform offering juicy chicken and pulled pork, spicy sausage, fall-off-the-bone ribs, and smoke-infused turkey and brisket. But, since it opened in 2011, LuLu’s always broadened the coalition with mouthwatering Texas white oak-smoked firm tofu dished with minced onions, sport peppers, and house-made pickles. Frankly, we would be happy to make a meal of Lulu’s wonderful side dishes from BBQ beans and cornbread to slaw and fried okra—but we’d still have ribs for dessert. 

PANCAKE/WAFFLE & TEAHOUSE
The Huckleberry
700 Main St., Louisville, 303-666-8020

There’s something reassuring in the knowledge that every day until 3 p.m. you can sit down to a stack of pancakes with over-easies at The Huckleberry in Louisville. Eating pancakes is like starting the day again—or having dessert, Afterall, it’s cake. At The Huckleberry, you’ve got flapjack choices to make. There is always the traditional stack: fluffy buttermilk pancakes to soak up butter and syrup. We always add our favorite superfood: wild blueberries. For a sweeter treat, try thin crepes wrapped around a mascarpone cheese, cream cheese, and vanilla mixture topped with berries. Pancakes here can also be made-to-order latkes—crisp potato pancakes perfect with sour cream and apple compote. 

WINE SELECTION
/pôr/ Wine House
701 Main St., Louisville, 720-666-1386

It’s not just that Louisville’s /pôr/ Wine House boasts a huge list of white, red, rose and sparkling wines—this is the place with the knowledge and service and food to make learning about wine an absolute pleasure. The best way to find what you like in, say, white wines, is to sip them side-by-side in a flight of three wines at Por: Butternut California Chardonnay, Gazzera Sicilian Pinot Grigio, and Tara-Rua New Zealand Sauvignon Blanc. The tapas menu of bacon-wrapped dates, blistered shishitos, dolmas and meatballs make an ideal pairing with a bottle or a glass.
ENTERTAINMENT & CULTURE
BANK/FINANCIAL INSTITUTION
Elevations Credit Union
Multiple locations

There’s nothing better than feeling a part of something bigger than yourself. At Elevations Credit Union, opening an Elevations Membership Savings Account not only gives you the ability to apply for a checking account, credit card, loans, and more, but your investment also gives you a lifetime share in the credit union, which offers services we’ve all come to expect from traditional banks. But unlike others, its profits are reinvested back into our Boulder County neighbors and local businesses. As Elevations says, “It matters where you bank.” We couldn’t have said it better.

PUBLIC SCHOOL (K-8)
Louisville Elementary
400 Hutchinson St., Louisville, 720-561-7200

The years kids spend in elementary and middle school help mold the adults they will eventually become. Picking up social skills, overcoming challenges, learning the fundamentals of a variety of topics . . . it’s important that kids have quality teachers, administrators, coaches and counselors to guide them on this journey. Our readers say the best place in East County for kids in grades K-8 is Louisville Elementary School, which offers comprehensive education, health and wellness support and some engaging extracurriculars, like running club, science fair and choir.

SPORTS BAR
Mudrock’s Tap & Tavern
585 E. South Boulder Road, Louisville, 720-890-7900

A sports bar’s gotta have TVs, and Mudrock’s Tap & Tavern has 32 high-definition TVs so you and your squad can go and watchall the big games on a Saturday afternoon. Happy hour is Monday through Friday, 3-6 p.m., so you can do your pre-gaming on the cheap, and there’s a whole menu of pub foods, from wings to burgers to salads, to satisfy any craving. 
FITNESS & HEALTH
DENTIST
Louisville Dental Associates
1760 Centennial Drive, Louisville, 303-665-7505

The goal of having a warm and friendly environment seems to have worked for Louisville Dental Associates. This winner provides a multitude of dental services from general exams to cosmetic work and periodontal care. More than 200 reviews on Google speak to just how kind, gentle, and welcoming the staff members are. So if you are looking for a dentist’s office that will provide that kind of environment, our readers say this is the place for you. Remember, the pandemic won’t last forever, so take care of your teeth before you take your mask off! 

GYM/FITNESS CENTER
Louisville Recreation & Senior Center
900 Via Appia Way, Louisville, 303-666-7400

Newly renovated, with the mission of providing quality recreational and leisure activities and services, the Louisville Recreation & Senior Center is a vital part of the community. The center has programs, classes, and services that promote physical, mental, and social well-being. From swimming and fitness to computers and children’s day camps, the Louisville Recreation & Senior Center has something for everyone.

HOSPITAL
Avista Adventist Hospital
100 Health Park Drive, Louisville, 303-673-1000

Avista Adventist Hospital is a Centura Health location with a mission to “extend the healing ministry of Christ by caring for those who are ill and by nurturing the health of the people in our communities.” The location offers heart, vascular, and emergency care as well as specializing in joint and spine care. The hospital has been recognized and awarded for its New Life Center, the largest birth center and Neonatal Intensive Care Nursery in the Louisville and Boulder County area. 

ORTHODONTICS
Caraway Orthodontics
1760 Centennial Drive, Louisville, 303-665-7333

Dr. Damen Caraway has been crafting spectacular smiles in Louisville since 2006, and Erie since 2009, and over the years has earned his practice’s multiple wins for best orthodontics in East County. When you (or your child) need to straighten out your teeth, Caraway Orthodontics offers a variety of treatment options, including colored metal braces and Invisalign clear aligners, to help you reach your goal and look good while you’re doing it. If your smile needs a tuneup, our readers suggest you call Caraway Orthodontics
HOME & GARDEN
FLORIST
Lafayette Florist
600 S Public Rd., Lafayette, 303-665-5552

Walking into a good florist shop is a uniquely soothing experience. You’re immediately struck with the humid fragrance of flowers, plants and earth; the ambient trickle of water; people chatting about succulents and ficus plants. It’s the perfect cathartic excuse to go shopping for that new money tree for the office, or for a bouquet of bright carnations for that special someone. There are a lot of exceptional florists in East Boulder County, but according to our readers, none stand up to the Lafayette Florist. Step inside and wander their shop and greenhouse and you’ll see why.

HOME BUILDER/CONTRACTOR
Boulder Creek Neighborhoods
Multiple locations, 303-544-5857

Building a home anywhere in Boulder County can be insanely expensive, stressful, time consuming and logistically nightmarish. But it doesn’t have to be. Boulder Creek Neighborhoods makes it easy for prospective homeowners to build the perfect home to fit their lifestyle. And the homes offered by Boulder Creek are designed to be low maintenance from the get-go: all of them are created with a neighborhood lifestyle association, that takes care of all the pesky home-maintenance chores—like mowing the lawn, edging, aerating, fertilizing, and even shoveling snow. Sounds like a dream, right? It is, and that’s why our readers say Boulder Creek Neighborhood is their favorite home builder in East Boulder County.

KITCHEN SUPPLY STORE
The Singing Cook
728 Main St., Louisville, 720-484-6825

There’s an allure to good kitchen shops that makes them hard to walk past. And while The Singing Cook in Louisville is small, it’s full of some of the most useful culinary gadgets, tools, accessories, quirky ingredients, and machines you’ll find anywhere. Walking past it is almost impossible. The owner, Jenny Hlawatsch, goes out of her way to make sure her store has what you need; and if she doesn’t have it, she’ll get it for you. She’s a Louisville native, turned local business-owner and she takes great pride in the Singing Cook. And yes—the cook does sing. Just have your favorite musical in mind at check-out if you’re going to ask Hlawatsch for a performance. 
RETAIL
AUTO SERVICE/REPAIR
Louisville Tire & Auto Care
1190 Griffith St., Suite 1, Louisville, 303-665-4902

When your car or truck breaks down, or your old four-wheeled friend needs some help so it can pass an emissions test, you need a team of mechanics you can trust. At family-owned Louisville Tire & Auto Care—once again voted the best in East County by BW readers—you know you’re in capable hands. Open since 1993, Louisville Tire & Auto Care can help you with anything from routine maintenance to new tires, an oil change, serious engine work, brakes, and more, and they service all makes and models of cars and trucks. Call them today to learn for yourself why they’re named the best auto service year after year.

BICYCLE SHOP
Louisville Cyclery
889 E. South Boulder Road, Louisville, 303-665-6343

Louisville Cyclery is justifiably proud of the fact it’s the oldest bicycle shop with the same owner over the years in Boulder County. In fact, the shop has been helping cyclists with their equipment since 1980, longer than many of its patrons have been alive. Their level of expertise is top-notch, which is why BW readers voted Louisville Cyclery the best in East County—but they’ve also got you covered when it comes to beginner cyclists or entry-level kids’ bikes. And while you’re certain to find the new mountain bike or BMX or e-Bike of your dreams, they’ll also service or repair your current ride, along with a broad selection of accessories to customize your two-wheeled steed.

CLOTHING STORE—USED
Arc Thrift Store
1349 E. South Boulder Road, Louisville, 303-666-8060

When you buy clothes at arc Thrift Store, you can feel good about both making a sustainable choice, and also about spending money with an organization that enhances the lives of individuals with intellectual and developmental disabilities and their families. With multiple stores across Colorado, arc is the largest employer of people with Down syndrome, autism, cerebral palsy and many other intellectual and developmental disabilities in the state. Plus, these folks are tireless advocates for those in our community who need support the most. So shop with a good conscience at arc Thrift Store.

REAL ESTATE GROUP
RE/MAX Elevate
724 Main St., Louisville, 303-974-5005

RE/MAX Elevate has been central to Louisville real estate since its founding in mid-2019. Its realtors have over 100 years of combined experience, and are active in Louisville, Boulder, Superior, Lafayette, and other Boulder County locales. With this level of commitment to customer service and long standing expertise, it’s no surprise Boulder Weekly members have voted RE/MAX Elevate the best of East County once again.

STORAGE FACILITY
Empire Storage of Louisville
1391 Empire Rd., Louisville, 303-604-1391

Empire Storage of Louisville is a family owned and operated facility open seven days a week. It offers a number of different options for self storage but what truly makes it stand apart is the commitment to customer service. Knowledgeable staff members are on hand to assist customers with any questions or problems that may arise and personal property is given the utmost security. Each storage unit is equipped with state of the art security features including individual alarms for every unit, individual codes for gate access, and digital video surveillance throughout the facility. In addition, they carry dollies, U-Hauls, and moving and packing supplies to assist you with your move if needed. With this level of commitment, it’s no wonder readers voted Empire Storage the best of East County.

TATTOO/PIERCING SHOP
InkSmith
565 E. South Boulder Rd., Louisville, 720-985-4259

InkSmith is a tattoo and piercing shop located in Louisville. It offers a number of different services, including custom tattoos, piercings, little lobes (piercings for those 12 and under), full body waxing, and eyebrow tinting. They have a commitment to the quality of their work and their customer satisfaction. All piercings are safe, implant-grade jewelry that fits your personal style. Every tattoo, small or large, is customized until it reaches the customer’s satisfaction. The staff has an impressive number of years experience and is constantly expanding their knowledge and bettering their craft. If you’re searching for a new piercing or tattoo, look no further, InkSmith is the reader’s choice and their talent speaks for itself.

Awards Celebration

A special thanks to our sponsor

Congratulations to our 2019 Chamber Award Winners!

Cheer on your Chamber Award winners in the comment section below! Need help logging into your account?
Click here

Business of the Year
Fox Property Management

Lawrence Enrietto Volunteer of the Year
Coal Creek Meals on Wheels

Eugene Caranci Gratitude Award
Wayne Varra

Small Business of the Year
Crystal Springs Brewing Company

Lani Melvin Special Recognition Award
John Benedetti

Pioneer of the Year
This award is given every year by the
Louisville History Foundation
Keith Helart

The Louisville Chamber would like to thank our outgoing
Board of Directors!

Marketing Is A Noun

It is both exciting and daunting to be asked to write for the Chamber Blog.

As many of you know we write a blog for our own business and often publish articles that we believe will be of value to our customers…. most of whom own and are trying to grow a business.

People join the Chamber for a many reasons…. but growing your business has to be among one of the more common of those reasons.

It’s part of what is often called “marketing”.

I spent many years not understanding how to “market” my business.
Or if I did understand how, I didn’t get why.

All in all it was an uncomfortable, scary and an unproductive place to be.

I felt like it was something hugely important (and it is) that I didn’t get and certainly didn’t do well.

If that feels like you, I would guess two things about you –

  • You didn’t go to school to study marketing.
  • You are a pretty typical owner of a small business.

One of my favorite business strategists, Michael Gerber, wrote a book in 1986 titled “The E-Myth Revisited” so long ago, that in this case the “E” stands for entrepreneurial (not electronic or e-mail).

One of Michael’s root premises is…. most small businesses are not owned by entrepreneurs, they are owned by a technician who had an “entrepreneurial seizure”.  

Most of us came to business ownership by an indirect path.

  • We found something that we liked and/or did well.
  • Then decided it would be even more fun if we owned a business that did that.

There might be another path for many small business owners too…. I call it  “lifestyle seizure”.

  • Many of us reached a point in life, where lifestyle was the most important thing for us.
  • We see business ownership as a vehicle to do more of what we want, and less of what we don’t like.

Either way, business ownership through “seizure” doesn’t make us bad people.

But those of us who came to business ownership via “entrepreneurial or lifestyle seizure”…. are often missing some of the instincts of the true entrepreneur.

We may not have the passion to attack all the challenges of business ownership, without some help.

When I think about what I didn’t know and wasn’t comfortable with…. selling tops the list and marketing is a close second.

So, here’s my marketing lesson for Small Business Owners.

Marketing is a noun. It describes a collection of activities that you will use to grow your business.

Marketing is not a verb (even though you often hear it used as one). You can’t actually DO marketing.

So, if you don’t know how to “do marketing” you are not broken….. you are normal.

If I were to ask you how businesses are marketed, your answers might look like this –

  • Place ads on the radio or in the newspaper (that’s not marketing….. that’s placing ads)
  • Network at a variety of events (that’s not marketing….. that’s networking)
  • Use direct mailers (that’s not marketing….. that’s mailing)
  • Cold call (that’s not marketing….. that’s phoning)
  • Blog or email (that’s not marketing, that’s….. well you get the idea)

So from that, we draw three conclusions –

  • In order to promote your business you have to “do” something.
  • You can’t or won’t “do” something you don’t understand.
  • You understand plenty and could use those things to promote your business.

You can easily turn all of this into Marketing Action Plan.

All that we are looking for is…. a fewspecific activities that you can do well, consistently and measure

That’s really important, so I am going to say it twice and really loud…. A FEW, SPECIFIC ACTIVITIES, THAT YOU DO WELL, CONSISTENTLY AND MEASURE.

Build your plan in the plainest possible language. Build it so it will pass a this test –

  • Is it comfortable for you…. you won’t do it well and consistently if it’s not.

Once you have that plan…. do it well and consistently and your business will grow.

And measure…. even the best laid plans don’t always work, so you might have to “tweak” if you are not getting the results you want.

This very simple approach can work…. the sales of my business almost doubled over the four years after I started using this approach.

P.S.  Michael Gerber really did write a great book. It provides a very useful prospective for the small business owner and you should really think about reading it.

We’re All Part of the Chamber

So I’m sitting here most of the way through the month of April on a monthly blog deadline wondering what to write for the blog for the Louisville Chamber of Commerce.

Most of what I write as an attorney is meant for insurance defense attorneys, district attorneys, other divorce lawyers, and judges. Then it hits me like a ton of bricks. I’ve always been a “chamber of commerce” (at least at the local level) and “glass half-full” kind of guy. My Dad taught me to always try to see the good in things. We have a lot of good right here in Louisville.

A newly-elected member of the Board of Directors of the Louisville Chamber of Commerce, I have come to know a lot of what is happening in the business community in Louisville over the years. Having moved to the City ten years ago when you could have shot a cannon down Main Street and not hit anything you would have never imagined numerous awards for “Best Place to Live in the Country”. The Louisville real estate market skated through the Great Recession. Lucky us.

With growth comes growing pains. For sake of example, I watch the DELO development going up on the other side of the railroad tracks from my law office, wonder where all of the growth is leading, and how the City’s infrastructure will support this growth. Businesses and residents need to coexist and work together to be good stewards of our City. Get involved. There is lots going on with the Small Area Plans for the South Boulder Road Corridor and the McCaslin Boulevard Corridor. You can find more information at this link.

Stay involved. Volunteer for the Louisville Chamber of Commerce. Volunteer or become a member of the Board of Directors of your favorite non-profit. Become a member of a City Board or Commission. Whether it’s history, the arts, or something else that strikes your fancy there are lots of opportunities to get involved in the community. We have a lot of history here in Louisville. Having grown up in New Orleans, Louisiana, I have always been a big fan of the culture of where I call home. Go to the Louisville Historical Museum. Support the Louisville History Foundation, the Louisville Cultural Council, the Louisville Arts Association, and the Art Underground.

Oh, and how about the Louisville Chamber of Commerce events? I need to get this wrapped up and get ready to go to the Chamber Business Expo today at the Elks Club on Main Street. Got the Taste of Louisville and the Taste of Louisville 5K and 12K races coming up on June 6th, the Spaghetti Open Golf Tournament on July 10th, Pints in the Park on August 29th, and the Parade of Lights during the holiday season. Love the Louisville Labor Day Parade and Parade of Lights. Truly Norman Rockwell moments. I always get goose bumps.

Don’t forget the monthly Louisville Chamber Business After Hours and the new Biz Crawl where we visit several businesses in one area of the City included with the cost of Chamber membership. These are all great networking opportunities and well worth the price of membership in the Louisville Chamber.

Join one of the Louisville Chamber of Commerce Leads Groups. I’m a member of the Chamber Business Connections Leads Group that meets the first three Wednesdays of each month at 11 a.m. at the Old Santa Fe Grille on Dillon Road in Louisville. We are always looking for new members.

Don’t miss the First Friday Art Walks each month and the Street Faire produced by the Downtown Business Association starting June 12th as well as the Farmer’s Market starting May 30th.

If you need help with realizing your dreams or a legal issue bugging you give me a call. I can either help you or point you in the right direction.

Now that wasn’t hard! Once you let a lawyer talk, it’s hard to shut them up. Out.

15th Annual Business Showcase

Join us for our 15th Annual Business Showcase, Thursday April 23rd from 4-7pm at the Tri-City Elks Lodge, 525 Main Street. Stroll through the lodge and explore some of the local businesses that will be at this event! Find out how they can help you or your business. There will be FREE food samples, DOOR PRIZES and a NEW SCAVENGER HUNT, so make sure to pay attention to some special details at each vendor’s table! This event is FREE and OPEN TO THE PUBLIC so bring yourself, family and your friends!

Oh, and as an added bonus, we’re having a drawing for a Kindle Fire HD6! Join us for the fun and come out and meet some of the businesses that make up the great community we live and work in!

For more details or to share the event, grab our event flyer here: Businessshow Poster!

 

For the Love of Community

We hear the word “community” thrown around a lot – find IT, get involved in IT, tap into IT; not to mention the various types of “community” any one could be referring to at any given time. With this word being used so frequently, it’s easy for the concept to lose its weight; the true meaning of it seems to slip by because “Yeah, yeah I know, I’ve heard it before”. But when I look around Louisville, I get a sense that a lot of people around here actually do care about community, in whatever capacity they view it, and they are running with it! That’s why I am writing this little tribute to the love of this community.

So what do I mean when I say community? Well, I view community as a group (large or small) of people who genuinely care about staying connected. That connection leads to them taking a deeper interest in those people’s lives, leading to a unique support system grounded by a common interest or goal. Plug that into the idea of building a “business community”, and suddenly you have the potential for a very strong force for mutual success. This isn’t some deep or poignant viewpoint, but sometimes it’s nice to remind ourselves.

When I was given the opportunity to work with Trailhead Wealth Management, LLC, I was tasked with creating our “brand” and presence in Louisville. Our first thought was to become a part of local organizations here, and see what we could participate in around town. The goal: to get our name out there and find out what the people of Louisville were interested in; what we found: that strong force for success I mentioned earlier was definitely evident, there was a true sense of togetherness – people CARE here, and that was a unique and fantastic discovery! It is what has kept us coming back to every event, and making sure our memberships around town are always up-to-date. By diving into this community, we not only gained meaningful business connections, but more importantly, we developed friendships and experiences that are irreplaceable as a company, as well as individuals. I found myself catapulted from a newcomer to this town, hardly knowing what a Chamber of Commerce did, to part of the Board of Directors, working alongside passionate people with a desire to make this community (yes I said it again) even greater than when we found it.

My experience in the business world is fairly new, I haven’t been involved in numerous organizations over the years, nor have I been jaded by the cutthroat corporate world, but I can tell you that based on my limited but growing experiences in the work force, I know we have something special here in Louisville. Maybe it’s the way we have a small town feel with big-city success, or maybe it’s because the people who choose to live and work here have adopted the concept that it is important to look outside yourself to better your life, and the lives of those around you. Whatever it is, I LOVE it! Our COMMUNITY is special and I want to thank all of you for being a part of it. If you’re new to it, I want to invite you to get involved with us! I know it can be intimidating, but I swear it will be worth it. Can’t wait to see you around!

Getting the Most From Your Chamber Membership

successYou’ve heard the term (or is it slogan) “Membership has its privileges,”, and with a Chamber membership that’s certainly true. With a membership in the Louisville Chamber, you get the advantage of connecting with other business professionals; taking part in on-going events and gathering; and of course, getting more exposure for your business. That last one seems to be an overlooked piece of the membership “pie” when it comes to members leveraging their profile on this very website.

Recently, we, along with Goozmo, embarked on a journey to update the Louisville Chamber’s website from top to bottom. Goozmo had the “fun” task of moving all the previous content of the old site into the new one and setting things into a WordPress environment, while we had the joy of putting a new face on this site, and building in a newer membership feature. For members of the Chamber, this latest feature has many things that are designed to help you get greater exposure for your business, and create more reach to potential customers and clients.

First Things First: Sign In to Your Profile

If you haven’t already, make sure to login to the Member Only area. When you do so for the first time, you’ll need to go through the typical steps involved with passwords and user names, keeping in mind whatever email is associated with the Chamber account is the one an email will be sent to. We’ve put a pretty good tutorial here that can help answer many questions you might have.

Once you’re in the profile area, you’ll want to pay special attention to your Profile Description and Business Card blocks; these two places are what help populate the member profiles that are seen by the public.

Beyond the Profile

This new site will give your business some extra opportunities for both exposure and advertising reach. Note the block at the bottom footer area titled “Your Ad Here”; these are spots “for rent” by members, and allow for a small image to be placed there, along with a link to your offer. Also new is a blog, which is what you’re reading from now. If you have an article that would be of interest to the membership community and beyond, contact the Chamber and ask about providing a blog for publication here. (Please note: The blog is not an advertising platform or political platform, so content is restricted to items that would be of benefit/interest to business owners, members, and the general public.)

Finally, Make Friends!

I’m not sure about you, but events and things I do are much more fun when I meet neat people, people who aren’t trying to sell me something, but are genuinely interested in connecting. If someone in the Chamber seems like someone you might want to meet or talk with, do it! Sometimes we’re all so busy running our businesses that we forget to just stop, shake hands and exchange some conversation with someone new and have some laughs without the discussion of business at all.

Not everyone is a good chatter or networker, either. As gregarious as I might seem, even I hit my times of bashfulness (or maybe I’m just tired!), as others might do. Those are the times I appreciate a kind word, smile or introduction to others. It’s at these moments that you build lasting relationships, not only with people you might do business with, but who you might refer to someone later on.

2015 and the Louisville Chamber

Well, somehow I feel I’ve been here before. Of course, it’s not only the start of another great year for us in Louisville, but after a long break, it’s the second time I’ve had the honor to serve as Chamber President. That may be a good opportunity for jokes about my age. It’s also made me think about the way the Chamber has grown and changed, and what seems to be important to our success. Spreading the work around the active memberships seem to me to be one of the ways we’ve kept going strong. So, this year I hope we can make this happen by first, bringing in more members and second, by encouraging more participation by all members, to the extent it’s feasible for each of us, of course.

2014 was another good year for our activities. The Taste of Louisville, the Half-Marathon, and our Spaghetti Open Golf Tournament all continue to draw good crowds. With better weather the Parade of Lights was especially well attended this year. Our new event Pints in the Park was very successful and you all know we will hold an expanded event this summer.

The Chamber has seen good growth the last couple of years, but I want to emphasize my belief that we can’t maintain momentum in our programs without continuing to increase membership. That’s why I ask “Each One” of you to “Reach One” person and bring them to the Chamber as a visitor and then, we hope, a member. I suggest offering invitations to our After Hours and other activities to allow your visitor to network and meet with other Chamber members. This will also encourage participation from our current members, the second step in growing and keeping membership. I ask each member not only to attend our activities as often as you can, but also commit to assisting at a minimum of one of our major events in the coming year. In any organization there are always some core activists, but no organization moves beyond competence to excellence without the broad engagement and support of the entire group.

Thanks again for allowing me the honor of serving as President. If you think I have done a good job for you at the end of the year, perhaps you will consider having me back in office in another 20 years or so.